We believe that by developing an awesome app, it will be the first step for standing out. This goes for the design and UX as well as how well the app solves a problem for the user e.g. being entertaining, useful or providing relevant content. As the user’s expertise in apps grows, they also expect more from the apps they use and compare them to existing, well-established ones. Enterprise apps will also benefit from being awesome in order to stand out and make a strong connection with the user.